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May 10, 2011No Comments

Jeff Bezos on Word of Mouth

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos

May 10, 2011No Comments

How Web video powers global innovation

Great lesson here on the power of Web video in all types of communities worldwide. How being able to watch and share videos with the rest of the world can spur innovation and engagement in people in all types of fields.

This is an excellent TED Talk from Chris Anderson I highly recommend you watch not just to see what online video can do for you and your interests, but to get some ideas on how to take action.

May 4, 2011No Comments

Digital Books & Education

Lately I’ve been watching closely how new digital tools and Apps are shaking the Education field and how they can be used not only to improve the students’ potential for learning, but also making it easier for educators to focus on what they do best, provide this learning.

I plan to expand more on this subject in the coming months, as I get to work closely with leaders in the field who are revolutionizing their classrooms by adding to their student’s learning experiences through the use of innovative ideas and these digital tools.

As a passionate reader and learner myself, I’m also very excited to see that in the connected world we live in, there are some new groundbreaking ideas on how reading a book can be transformed into a more involved and engaging experience. The video below is just a little teaser as to the great potential found in the publishing and education industries.

In this video, software developer Mike Matas demos the first full-length interactive book for the iPad — with clever, swipeable video and graphics and some very cool data visualizations to play with. The book is “Our Choice,” Al Gore’s sequel to “An Inconvenient Truth.”

Art & Copy: a film about the advertising industry

I highly recommend you watch the film Art & Copy.

It’s a film that will inspire you and leave you breathless at the same time. Its director Doug Pray does a great job at showing how advertising – done well – can become art, and at catching the essence of the advertising industry from some of the most influential creatives in it, from the early days, to now.

Here’s the synopsis from the website:

“Art & Copy is a powerful new film about advertising and inspiration. Directed by Doug Pray (Surfwise, Scratch, Hype!), it reveals the work and wisdom of some of the most influential advertising creatives of our time – people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s ‘creative revolution’ of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in Art & Copy were responsible for ‘Just Do It,’ ‘I Love NY,’ ‘Where’s the Beef?,’ ‘Got Milk,’ ‘Think Different,’ and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.”

Have you watched it already? What did you think?

March 28, 20111 Comment

How Web video powers global innovation

Great lesson here on the power of Web video in all types of communities worldwide. How being able to watch and share videos with the rest of the world can spur innovation and engagement in people in all types of fields.

This is an excellent TED Talk from Chris Anderson I highly recommend you watch not just to see what online video can do for you and your interests, but to get some ideas on how to take action.